Marcus Thompson
Analytics Expert
Marcus turns complex social media data into clear, actionable reports. He has built custom analytics dashboards for agencies tracking performance across hundreds of accounts.
6
Published articles
73 min
Total reading time
4 areas
Expertise
Articles by Marcus Thompson
Discover all articles written by Marcus Thompson
Social Media Posting Frequency Guide 2026: How Often to Post on Every Platform
How often should you post on Instagram, TikTok, YouTube, Twitter/X, LinkedIn, and Facebook in 2026? This data-backed guide covers optimal posting frequencies for each platform — plus scheduling templates to put the strategy into practice.
Facebook for Small Business: The Complete Guide to Winning on Facebook in 2026
Facebook remains the most powerful platform for small businesses in 2026, offering free tools to reach local customers, manage reviews, run a shop, and build a loyal community — all from one dashboard. This complete guide covers everything from setting up your Page to using Meta Business Suite, Facebook Shop, and local business features.
Facebook Ads Complete Beginner's Guide 2026: From Zero to First Campaign
Facebook Ads remain the most powerful paid social advertising platform in 2026. This complete beginner's guide covers campaign structure, targeting options, ad formats, budgeting, the Facebook Pixel, retargeting, and real ROAS benchmarks — everything you need to launch your first profitable campaign.
20 Social Media Growth Hacks That Actually Work in 2026
Beyond basic posting tips: 20 advanced growth tactics that serious creators use to accelerate follower growth and engagement in 2026 — from collaborative posts and trend-jacking to engagement pods, strategic commenting, and pinned content strategy.
Facebook Algorithm 2026 Explained: How to Make It Work for You
Understanding Facebook's algorithm is the key to unlocking organic reach. This in-depth guide breaks down how the 2026 algorithm ranks content, why video dominates, and the exact signals you need to optimize to grow your presence.
Social Media Engagement Rate Guide 2026: What's Good and Why It Matters More Than Followers
A deep dive into engagement rates across Instagram, TikTok, YouTube, Twitter/X, and LinkedIn. Learn how to calculate ER, what benchmarks to aim for, and why a high engagement rate beats a high follower count every time.