Rachel Foster
Content Strategy Lead
Rachel designs content strategies that align with business goals and audience needs. She has led content teams at agencies, producing strategies that consistently outperform industry benchmarks.
6
Published articles
76 min
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4 areas
Expertise
Articles by Rachel Foster
Discover all articles written by Rachel Foster
LinkedIn Profile Optimization Guide 2026: SEO, Storytelling & Converting Visitors into Followers
Step-by-step guide to optimizing every section of your LinkedIn profile in 2026 — from keyword-rich headlines and compelling About sections to Featured sections, Skills endorsements, and a recommendations strategy that builds unshakeable credibility.
LinkedIn B2B Content Strategy 2026: Thought Leadership, Lead Generation & LinkedIn Live
A complete blueprint for B2B LinkedIn content strategy in 2026 — from thought leadership frameworks and document carousels to LinkedIn Live, company page vs. personal brand, and building a content-to-lead funnel.
How to Grow LinkedIn Followers in 2026: The Complete Organic Guide
A detailed, actionable guide to growing your LinkedIn audience organically in 2026 — covering profile optimization, content formats, posting frequency, LinkedIn newsletters, and engagement strategies that actually work.
Social Media Customer Service in 2026: Responding at Scale, Crisis Management & Tools
Customer service has moved to social media — and brands that handle it well turn complaints into loyalty. This guide covers responding to comments and DMs at scale, managing social media crises, the best social listening tools, and the response time benchmarks your brand should hit.
UGC Strategy for Brands in 2026: Why It Outperforms Branded Content and How to Scale It
User-generated content is the most trusted, highest-converting content type in social media marketing. This guide covers why UGC works, how to encourage it organically, how to work with UGC creators, how to use UGC in ads, and the legal rights you need to have in place.
Instagram for E-Commerce in 2026: The Complete Seller's Playbook
From Shopping setup and product feeds to shoppable Reels, Instagram Checkout, DM automation, and UGC strategy — your complete guide to turning Instagram into a serious revenue channel in 2026.