Tom Harris
E-commerce Social Expert
Tom helps e-commerce brands leverage social media to drive traffic and conversions. He specializes in shoppable content strategies and social proof techniques that boost online sales.
6
Published articles
54 min
Total reading time
4 areas
Expertise
Articles by Tom Harris
Discover all articles written by Tom Harris
How to Manage an Influencer Campaign From Start to Finish
Running an influencer campaign without a clear process leads to missed deadlines, off-brand content, and wasted budget. Here's the complete operational playbook — from kickoff to campaign wrap.
Measuring Influencer Marketing ROI: The Metrics That Actually Matter
Likes and impressions don't pay the bills. Here's how to measure influencer marketing ROI properly — with the metrics, tracking setups, and attribution models that reveal true business impact.
How to Run a UGC Campaign: From Brief to Viral Content
User-generated content campaigns can produce hundreds of authentic posts at a fraction of the cost of traditional content production. Here's exactly how to brief, source, moderate, and amplify UGC.
Social Media Affiliate Programs: How to Set Up and Scale Influencer-Driven Sales
Affiliate programs are one of the most scalable ways to run influencer marketing — you only pay for results. Here's how to build a program that attracts great creators and drives consistent revenue.
How to Negotiate Influencer Rates: What Brands and Creators Both Need to Know
Rate negotiations don't have to be awkward or adversarial. Here's how brands can get fair deals and how creators can charge what they're worth — with real benchmarks, scripts, and strategies.
How to Find Micro-Influencers in Your Niche (Without Expensive Tools)
You don't need a $500/month platform to find the right micro-influencers. This guide shows you exactly how to discover, vet, and shortlist creators who will actually move the needle for your brand.